You can see nods to different regions with Rivet, for example-particularly in our textile assortment where we play with adaptations of globally-inspired patterns and colors to give customers endless options for customizing their spaces. Our team is tuned into global trends and uses those trends as inspiration for product development. Where do you find inspiration? What countries or areas do you source ideas from? Does the team develop products specifically for each season, or are different products always in development?Īs our brands grow, we continue to develop evergreen products that we believe customers will love over the long term, while also sprinkling in seasonal selection that keeps our assortment fresh and our customers curious about what else is coming from our brands. We then shoot product, vignette and editorial imagery to use across various marketing channels to bring our brands to life digitally, building custom photography for each room within a home that you could find our brands. We partner with best-in-class suppliers and manufacturers to bring high-quality products to customers, leveraging their expertise in construction, material and design. Stone & Beam is a more family-oriented brand that aims to deliver comfort, durability and long-lasting style to customers likely living in more suburban areas. For example, Rivet is a brand anchored in mid-century modern style, aimed at fashionable, urban dwellers. As we move through our product development process, we work to ensure our product assortment always tracks back to those fundamental brand elements. Our team has built overarching brand architectures that detail the reasons to believe in our brands, customers each brand serves and pillars of design, aesthetic and value proposition that are core to each brand. Walk us through the development process of a product from start to finish.
We spoke with Brand Manager for Amazon's home brands, Alysha Boyd-Jones, to learn more about how her team brings products and trends to life. Between the three, Amazon now offers hundreds of home products for customers to explore and shop from in different styles, sizes and textures-all available for convenient doorstep or in-home delivery.
Most recently, the team introduced a third furniture brand called Ravenna Home.
Although the team had offered a small curation of items for the home through legacy brands like AmazonBasics and Pinzon, this was the first time they had launched brands dedicated to this space that would offer everything from sofas and bed frames to curtains and art. In October 2017, Amazon launched its very first furniture and décor brands: Rivet and Stone & Beam.
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